Digital Marketing Lead
Pune
Full-Time
5+ Years
JOB DESCRIPTION
Key Responsibilities
- Develop and execute digital marketing strategies that align with business objectives.
- Create and manage digital marketing campaigns across multiple channels, including SEO, SEM, PPC, LinkedIn, content writing, email marketing, and social media.
- Collaborate with cross-functional teams to optimize campaigns and improve performance.
- Analyze data and generate insights to inform decision-making and improve ROI.
- Develop compelling content for digital channels, including blogs, emails, social media, and website content.
- Lead website design project and manage CMS (WordPress).
Requirements
- MBA degree in marketing or a related field.
- 5+ years of experience in digital marketing.
- Strong knowledge of digital marketing channels, including email, social media, SEO, SEM, and PPC.
- Experience with marketing automation and CRM tools.
- Experience with analytics tools, such as Google Analytics.
- Strong communication and collaboration skills.
- Ability to manage multiple projects and prioritize effectively.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
About The Company
Scalex is a Digital Engineering Company that partners with businesses to help them succeed in their Digital Transformation journey. Scalex provides end-to-end product development to thrive on changing business dynamics by leveraging the power of digital technologies such as Web, Mobility, Cloud, and Analytics.
What differentiates us from other consulting businesses is, our focus on constant innovation and dedication to the products or solutions we work on for our customers. With the fast pace of innovation and changing technology, the end products are updated constantly and rapidly. So, our engineers are therefore enjoying the challenge of learning new technologies and synthesizing the acquired knowledge to solve business and real word problems. We follow agile work culture, where we believe in giving autonomy and flexibility to our engineers. At the same time, they will be given responsibility distribution to deliver the best-in-class and quality solutions in time with the limited formalities.
REQUIRED*