Beginners Guide to PWA and how it can help your business

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Nov 24 , 2023 | 8  min read

Progressive Web Apps (PWAs) are the alternative to native mobile applications. As more users turn to mobile phones, PWA has reached a spike after their proposal by Google in 2015.

The built-in PWA in websites makes it easy to run on all devices, even offline. It gives you better reach with maximum capability. If you are a business using PWA, you can increase your revenue by decreasing your site’s bounce rate. Further, more users will start using your app as PWAs are more secure, flexible, and fast.

In this blog, we will walk you through the factors of PWA and the benefits of using it on your website. Also, we have listed some effective tips to promote your PWA.

Key characteristics of PWAs

  • Offline responsiveness

    The number one feature of the PWAs is its ability to work offline. Thus, your customers appreciate your website for using less data.

    The PWAs use a single code database to store and retrieve all the data when needed. Many e-commerce stores like Alibaba and OLX use PWA without needing to adjust themselves to Android and IOS users.

  • Indexable PWA

    According to Google, you can build an indexable PWA to rank your website and application. Indexing on Google increases your reach among the target audience. Further, your customers need to stay on your site to download the application.

  • Easy installation

    PWAs run in the background as it is integrated with your website. Furthermore, the installation is easy on browsers and mobile devices. Your customer wants to “Add to home screen button” while staying on your website.

  • Providing updates

    Updating your features in the PWA will directly reflect on the user’s device. It makes the customers use the updated version of your app every time. Thus, updating the app through stores will not intimidate your customers.

  • Safe and secure

    All PWA uses HTTPS protocol, which brings the whole secure facility. The data storage and transmission become encrypted. Thus, your clients will feel safe to share their data with you.

  • Better performance

    Compared to traditional applications, PWAs perform well in speed, data storage in minimum space, and user experience.

Benefits of adopting PWA in your business website

The ultimate benefit of using PWA in the website is increased conversion. Big companies like Uber, Pinterest, and Trivago have achieved high revenue by increasing engagement and decreasing load time.

a. Lowering your maintenance cost

As a business, you need not spend a dime on mobile app developers for Android and IOS; as PWA becomes an inbuilt feature in your company website, your website developers will create PWAs.

b. Less marketing efforts

Developing a PWA is easy with simple coding. Thus, you can reach the market quickly once you establish your website.

c. Positive user experience

As your clients can discover you through search engines and social media, they trust your application. Also, a simple user interface encourages your users to return to you on a successful first purchase.

d. Engagement process

The PWAs contribute to good engagement as they allow push notifications. So, whenever you launch a new product or introduce a deal, customers get instant updates and check your store instantly.

e. Cross-platform conversion

The PWAs grant conversions from various platforms. As the PWAs are compatible with almost all platforms, your app runs smoothly and brings potential leads and conversions you deserve.

f. Handle bulk traffic

PWAs can handle bulk traffic during your seasonal sales. It happens as the loading time is fast.

g. Appeals to the audience

As PWA is a modern aspect, it attracts young consumers to try and use it. Further, it increases your brand awareness with less marketing efforts.

Tools and frameworks for PWAs

PWAs use languages like HTML5, CSS, and JavaScript to build basic responsive sites. Multiple tools in the market, like React, Angular JS, and Ionic, make your creation of PWA straightforward.

Here are the simple steps involved in making your website to PWA

1. Start building a basic website best for your business
2. Use HTTP protocols
3. Build application shell
4. Enable push notification
5. Produce a web app manifest file
6. For offline functioning, add a server worker
7. Test and use

Promoting your PWAs

Once you build PWA, you can promote it organically to get sales. There are several ways to accomplish a successful promotion. They are

1. Linking your social profile and PWA
You can forward all your potential leads from social media to the website by dropping your PWA link.

2. Marketing campaigns
You can do traditional and digital marketing campaigns to promote your PWAs. Using your QR codes and PWA links as a part of your campaigns increases the chance of conversions.

3. Registering on Google Search Console
Adding a sitemap and registering your website in the Google Search Console is mandatory. Doing so makes your website crawlable in search engines and gets insights into your traffic.

4. Assessing your PWA through the Lighthouse
PWA can be assessed using a simple Chrome plugin called Lighthouse. This automotive tool runs through your website and details website performance, SEO, and capability.Finding room for development, you can trial and test your PWA for increased performance.

Highlights of PWAs

1. Higher reach
2.Offline accessibility
3.Easy installation on the home screen
4.Better engagement with customers
5.Lower bounce rate
6.Less effort and time in the development of apps
7.Perfect for E-commerce sites
8.Increased conversion

Conclusion

PWAs are mobile-friendly and give an engaging user experience. It reduces the dependence on the app store for the downloading and installing process.

You can use market tools, plugins, and assessment tools in your websites for building and analysing the overall performance of your PWAs.

They reduce the loading time and increase the conversion rate. Thus, many businesses are adopting PWAs for promising sales.

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